Seeing Senses podcast
Where there’s more than meets the eye

What if your senses were the secret to creating unforgettable stories?

Hear from experts including a scientist, writer, perfumer, sonic strategist, exhibition curator, chef, and a synaesthete composer to understand how you can connect what we see to what we sense.

Listen to all the episodes here

Also available via: Apple Podcasts // Spotify // Amazon Music // YouTube or wherever you listen to your podcasts.


Future guests include artisan perfumer Sarah McCartney from 4160 Tuesdays on storytelling with scent, Chef Jozef Youssef founder of Kitchen Theory on experimental gastronomy, LJ Rich TV presenter on synaesthesia, audio alchemist Steve Keller on sonic strategy, artist Sue Webster on visual narrative, Kinda co-founder Robyn Landau on neuroasthetics, Wellcome curator Janice Li on Thirst: In Search of Freshwater, and brand strategist Amelia Boothman on applied semiotics.


I’m Sarah Hyndman, and this is Seeing Senses — a podcast that uncovers the magic and science behind what makes us feel, starting at first sight.

From the colour of sound to shapes that taste sweet. I’ll take you behind the scenes with perfumers, scientists, writers, chefs, artists, musicians, makers, designers and athletes, to reveal how they connect what we see to what we sense.

Because the real alchemy happens when we talk to people across different disciplines.

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The back story

It all started with my mass participation typography experiments. I set out to gather data, but what I kept discovering was something more human: how we each experience the world differently, in our own brilliantly unique way.

I’ll go beneath the surface to investigate what’s happening inside our brain and body. With sense-hacking tips you can try for yourself.

If you’re curious about how the senses shape your audience’s emotions, memories and choices, and how you can use that to tell stories people want to talk about, then this podcast is for you.

Subscribe now to the Seeing Senses podcast, where there’s more than meets the eye.


Seeing Senses is a podcast you can…

Seeing Senses is a subscriber-supported podcast.

Extras for paid subscribers:

  • Episode extra: what’s happening inside our brain/body?

  • Paid-subscriber-only episodes.

  • Book recommendations.

  • The chance to have your answers featured in a post.

  • My gratitude for making this podcast possible.

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Patrons

Let’s have a chat.


Your host

Sarah Hyndman is a designer/researcher, author and international speaker. She’s written books including the bestselling Why Fonts Matter (Penguin). Sarah co-publishes research with Professor Charles Spence, University of Oxford, and is chef Heston Blumenthal’s experiential font science expert.

Seeing Senses is inspired by over 12 years creating multi-sensory, mass participation typography experiments; and Sarah’s quest to figure out the “why?” behind the results.

Sarah’s spoken at SXSW, Adobe MAX, adidas, BBC, Design Thinkers, GroupM, WGSN and TEDx. She’s been interviewed by CNN, Dazed and Wired. She’s a regular expert guest on BBC radio and has popped up on TV shows like Channel 4’s Sunday Brunch.

She’s gone from investigating typography to studying neuroscience. She believes that the most exciting ideas happen when we connect across different disciplines.

Sarah is the founder of Type Tasting and curator of The Sensologists.


Theme music by AudioKraken, portrait by Natalka Design. Thank you to Radim Malinic for the inspiration.

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Seeing Senses Podcast A show that explores the remarkable ways our experiences and choices are shaped by the power of the senses: from superadditivity to sense-hacking. Discover that there’s more than meets the eye.

People

Host of the Seeing Senses podcast. Writing 2 new books after the bestselling Why Fonts Matter (Penguin). Inspired by 12 years of mass participation experiments. Cross-disciplinary: from typography to neuroscience. Speaker at SXSW, TEDx & Adobe MAX.